It is important to define your audience and to formulate your strategy based on a thorough understanding of the target communities that you plan to reach. You are welcome to limit your coverage to the Phoenix metropolitan area and surrounding communities (Valley of the Sun). However, some teams may choose to be more specific, and others are welcome to attempt to reach farther to engage an even broader audience. In any case, we are offering these resources as a basic library of facts and statistics to inform your understanding of our local, regional, and statewide demographics. You are required to show that you understand these communities - begin with a basic understanding of who they are and why these issues are important to them. Take special note of the cultural diversity of our state, including our Native lands, people and cultural traditions.