THIS IS YOUR CHALLENGE
Over the next 15 years, Arizona will realize "a growing statewide imbalance between its water supplies and demand... The lack of an immediate problem increases the potential for inaction, running the risk of procrastinating and not motivating ourselves to plan and invest in our future." (Arizona Department of Water Resources). We challenge you to raise the public's consciousness of this serious issue by increasing their understanding of the facts.
THREE TIPS TO CONSIDER
As you develop your consciousness-raising strategy, consider these tips. First, teams are invited to participate. Challenges are more successful with teams from a variety of disciplines, even those unrelated to the target issue. Invite experts who know how to activate an audience and who know or can learn the facts of water scarcity (e.g., media and marketing specialists or community organizers).
Second, the winning proposal will receive $100,000 to implement a strategy, and total costs must be detailed in a budget. Many variables affect your costs; one is defining your audience. You may limit your reach to the Phoenix metropolitan area and surrounding communities (the area known as the Valley of the Sun). If your strategy can reach a broader audience, we welcome your concept along with a budget to match your most ambitious goals.
Last, other variable costs include gathering research to inform your strategy. While there is a wide range of available information supporting recent warnings by State officials, we provide links to a library of data. Build your strategy on accurate and reliable sources--wherever you might find them.